More than 350,000 New Yorkers Participated in Program Since 2006
The Health Department begins its nicotine patch and gum program to help New Yorkers quit smoking. The program, in partnership with the New York State Smokers' Quitline, will run through Thursday March 21st. Now in its eighth year, the hard-hitting-media-driven nicotine patch and gum program has helped more than 350,000 New Yorkers in their efforts to quit smoking. In conjunction with the launch of the program, two of the most memorable ads will run on air, online, and in print. These ads, entitled "Separation" and "Cigarettes are Eating You Alive," show smoking's devastating health consequences as well as the impact it has on the families who lose smokers to illness.